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This web site pizzastop1.com had the following in the web page, "Frozen Take and Bake Stuffed Pizza." We noticed that the website stated " Our roots in the pizza business go back to the early 1950s in Brooklyn, New York." It also said " Family owned and operated, The Pizza Stop has been serving the best New York pizza in Rochester since 1986. In keeping with the family tradition, we have been using the original recipes and making pizza the way it was made in the beginning. Cater with The Pizza Stop. MAKE YOUR NEXT EVENT MEMORABLE WITH US! Use my current location." The header had pizza downtown rochester ny as the highest ranking optimized keyword. It is followed by Rochester ny pizza and new york style pizza which isn't as ranked as highly as pizza downtown rochester ny.